Leff & Associates

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Media Training

Master Class
for Municipalities

Learn to Control the Narrative
in Your City or County

Training Highlights

Boost Your City or County's Ability to Tell Your Stories By Building Relationships with Local Media

Our “Media Training Master Class for Municipalities” can help make that happen.

The training is designed specifically for municipalities, with tools to help you deliver a media outreach effort that’ll make your city or county shine! It’s a “continuing education” session where your team will learn to:

  • Identify and Prepare for media contacts
  • Train your “clients” (mayor, city council, department heads, etc.)
  • Establish a positive rapport with media and pitch more effectively
  • Be an outstanding spokesperson and deliver your messages with power and confidence

Training Highlights

  • Every session is customized and budgets are based on the number of participants.
  • The session gives an overview on the dynamics of news operations.
  • What makes a good story? What’s the difference between hard news, features, and editorial coverage?
  • We work with your team to create 
effective processes and build a platform for “media success.”
  • What stories do you want to tell? Should you send a press release or something else? How should you write a media pitch for maximum effect? What’s the best way to pitch media? 
  • The session will review development of your key messages, how to persuade your audiences, best tips for preparing and conducting interviews, and how to teach your experts to be their best.
  • You’ll get an annual subscription to our Leff’s Atlanta Media database, the best resource to identify local media contacts.

Let’s get started!

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Testimonial

“The Fulton County External Affairs team recently had the opportunity to work with Leff & Associates to help our team sharpen our media relations skills. We manage a high volume of inbound media requests, but wanted to improve our pitching to help us place some of the important quality of life stories for our departments.”

“The Leff & Associates team did a great job helping us think through a variety of pitching scenarios. They gave us concrete advice that we could put into action immediately without a lot of complex planning … from formatting the pitch to identifying the right reporter.”

“I have had several occasions to work with them on various projects and am always impressed with their depth of media knowledge. I still refer to many of the tips and tricks that Leff and Associates shared and believe any communications team could benefit from the workshop they put together for us.”

— Jessica Corbett,
Director of External Affairs,
Fulton County